Every Step Counts SEND Services Ltd.
Every Step Counts SEND Services Ltd is a specialist Early Years SEND consultancy based in Whalley Lancashire. Led by Donna Gudgeon, an experienced Early Years SENCO and SEND Consultant with over 21 years professional experience, including more than 14 years specialising in SEND.
The consultancy provides tailored, evidence-informed SEND support to families and early years settings across Lancashire and the North West, supporting improved inclusion, statutory compliance, and positive outcomes for children.


Service Provision
Every Step Counts SEND Services Ltd offers consultancy services to both families and early years providers
SERVICES FOR FAMILIES
SEND advice and personalised guidance
Support with EHCP applications and statutory paperwork
Development and review of Individual Education Plans (IEPs)
Provision mapping and targeted intervention planning
Support with speech, language, communication, and social development
Parent consultations and practical strategies for home support


SERVICES FOR EARLY YEARS SETTINGS
SENCO mentoring, supervision, and professional support
Inclusion and SEND audits
Staff CPD and SEND-focused training
EYFS curriculum development and quality improvement support
Guidance on implementing the graduated approach (Assess, Plan, Do, Review)
Support with complex SEND administration and statutory requirements


OUR MISSION AND VALUES
At Every Step Counts SEND Service Ltd, our mission is to ensure that every child, regardless of need, is understood, supported and empowered to reach their full potential. We are committed to guiding families and education settings through the complexities of SEND with clarity, integrity and expertise creating inclusive environments where children can thrive academically, socially and emotionally. We believe that with the right support, every step forward counts.
Child-Centred
Children are at the heart of everything we do. Support is personalised, strengths-based and focused on meaningful progress
Empowerment
We equip families and professionals with the knowledge, tools and confidence to advocate effectively and implement sustainable support
Integrity & Professionalism
With extensive experience, leadership expertise and statutory knowledge, we provide honest, transparent and high-quality guidance grounded in best practice
Collaboration
Positive outcomes happen when families and settings work together. We build strong, respectful partnerships to ensure joined-up support
Inclusion
Every child deserves to feel valued, included and capable. We champion inclusive practice that removes barriers to learning and participation
Compassion
Navigating SEND can be emotional and overwhelming. We provide calm, understanding and non-judgemental support at every stage of the journey


Our clients say it best
"I have known Donna for over 15 years, both personally and professionally. She is a person of integrity, reliability, and strong character. Donna communicates effectively, stays calm under pressure, and works collaboratively, earning the respect of everyone she interacts with. Beyond her professionalism, she is compassionate, considerate, and always ready to support others, reflecting her genuine care and strong moral values.”
— Nursery Owner
“Donna’s knowledge, advocacy, and child-centred approach were instrumental in securing the right support and specialist placement for our son. She is dedicated, caring, and truly goes above and beyond for families.”
— Parent
"Donna has a natural ability to build trusting relationships and quickly recognised the additional support my daughter needed. Her professionalism, empathy, and commitment to inclusive education have been instrumental in securing the right support and ensuring a happy, nurturing environment.”
— Parent
Get in touch
donna@everystepcountssendservices.co.uk
